World of Warcraft Classic has been a big success to Activision Blizzard

World of Warcraft Classic has been a big success to Activision Blizzard, with the company revealing today that the retro release has driven subscription numbers to their biggest quarterly increase in history.

Over at Blizzard, World of Warcraft Classic has, since its August release, drove the largest quarterly increase in World of Warcraft subscriptions in the franchise’s 15 year lifetime.The segment alone brought in $294 million in revenue, down year-over-year compared to Q3 2018 which saw the launch of a World of Warcraft expansion. King, meanwhile, saw over 247 million monthly active users for the quarter, and continues to leverage its Candy Crush franchise on mobile. Revenue at King came in at $500 million for the quarter, roughly flat year-over-year.

Classic came out on August 26. World of Warcraft players pay for the same subscription to have access to the regular game and Classic, which runs servers based on how WoW was before the launch of any expansions. Lots of players, it seems, wanted that old-school WoW experience. We don’t, however, know the exact subscription numbers, as Activision Blizzard has not given that statistic out for years.

“Recent launches have enabled significant growth in the size of our audiences for our Call of Duty and World of Warcraft franchises,” said Activision Blizzard CEO Bobby Kotick in a press release. “As we introduce mobile and free-to-play games based on our franchises we believe we can increase audience size, engagement and monetization across our wholly-owned franchises."

Blizzard still has a series of update to roll out for Classic based on original World of Warcraft content. After that, however, Classic’s future is uncertain. But considering how popular it’s become, Blizzard must be planning something.

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